Baileys to Sponsor ELOY Awards 2014
Irish cream liqueur, Baileys, has
announced its partnership with Exquisite Magazine, organizers of the Exquisite
Ladies of the Year (ELOY) Awards to sponsor the 2014 award ceremony, slated for
November 30, 2014 at Intercontinental Hotel, Lagos.
Diageo Brands Nigeria, makers of
Baileys Irish Cream, says that this year’s sponsorship, which is coming on the
heels of last year’s successful outing, is a testimonial of the mutual benefits
both partners enjoyed from previous events.
The Head of Spirits, Marketing &
Ready-to-Drink (RTD) for Diageo Brands Nigeria, Liz Ashdown, disclosed this
recently in a press statement, saying it’s a great opportunity for Baileys to
get involved again this year in view of the success recorded last year.
“Baileys is excited to be a part
of this grand event that inspires, celebrates and toasts to the success of
every Baileys woman out there. We are delighted to be able to partner with ELOY
Awards again this year following the success of last year’s event and over the
next few weeks, we will be releasing information on the different activities
lined up prior to the awards ceremony in November,” Ashdown said.
As part of efforts to engender
consumers participation, Ashdown announced that consumers of Baileys,
especially ladies, will get the opportunity to attend the award ceremony by
participating in the Baileys social media activity where they will be required
to take a ‘#BaileysSelfie’ and upload on Baileys Facebook page to get a ticket
to the event.
The ELOY Awards, which is in its
sixth edition since 2009, is aimed at creating a hub for recognizing great
women, who have grown from their humble beginning to become people other women admire
and emulate. It also seeks to celebrate their success while rewarding their
outstanding contribution to the society.
Tewa Onasanya, Publisher of the Exquisite
Magazine, organizers of the awards ceremony, informed that the criteria for
selecting nominees for each 15 different award categories have been announced.
“The criteria for the ELOY Awards
focuses on the character of the individual, her ability, achievements and how
her work impacts the Nigerian society through direct and indirect leadership,
service, commitment, integrity and we look forward to celebrating all nominees
and winners,” she said.
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