PEPSI UNVEILS GLOBAL FOOTBALL SUPER TEAM

Pepsi have unveiled details of their superstar 2014 football squad, bringing together an unprecedented wealth of international talent to create one of the most jam packed, multi-talented and iconic lineups ever.19 of the world’s greatest players, spanning five continents and nearly 20 countries, are uniting with Pepsi to inspire fans the world over to “Live For Now” in 2014.

Record breaking football superstar Leo Messi, Argentine international striker Sergio Agüero and young British talent Jack Wilshere will be joined by Brazilian defender David Luiz, prolific goal scorer Robin van Persie and Spanish great Sergio Ramos as part of the global Pepsi lineup. These super six will be bolstered by additional footballing greats from across the globe representing their home countries, including: Juan Guillermo Cuadrado (Colombia), Clint Dempsey (USA), Tarik Elyounoussi (Norway), Maynor Figueroa (Honduras), Mario Gomez (Germany), Vincent Kompany (Belgium), Kemar Lawrence (Jamaica), Victor Moses (Nigeria), Oribe Peralta (Mexico), AndriyPyatov (Ukraine), Mohamed Salah (Egypt) and Gylfi Por Sigurðsson (Iceland).

“Football has been my passion since I was a little boy and it’s certainly one of the things I live for now. I am so proud to be partnering with Pepsi again and representing the brand globally as part of this star-studded team,” says four-time player of the year and Argentine captain Leo Messi. 

In Nigeria Pepsi will be partnering with national footballing superstar, Victor Moses on the 2014 Pepsi Football campaign.

Moses commented, “Pepsi’s football stars line-up for this year’s global campaign reads like the ‘Who’s Who’ of the sport and I’m thrilled to have been selected to represent Nigeria. I’m rejoicing in the moment by capturing the excitement and living in the now”

Kristin Patrick, Pepsi Global Chief Marketing Office, PepsiCo Global Beverages Group comments:

“Pepsi has had a tremendous relationship with football, going back nearly 15 years. For this, our latest incarnation, we’ve brought together our most impressive Pepsi football roster yet, comprised of players who truly embody our brand spirit and excite and electrify us every time they step on the pitch. Our players know how to live for the moment, and throughout the year we’ll be collaborating with them to bring our fans exciting and engaging content, products and experiences – bringing fans closer to the game they love.”

 Carla Hassan, Chief Marketing Officer for PepsiCo, Middle East and Africa Region, said: “Here in the Middle East and Africa, the passion for football knows no bounds. With Pepsi’s fantastic new line up of global and local football stars, this passion is set to rise higher than ever before as fans and consumers from across the region identify with Pepsi football players they admire. With the exciting plans for Pepsi football we have lined up, we can’t wait to see fans live for now and enjoy the very best of this beautiful game.”