NIGERIANS GARNER FROM THE GUINESS 'FLY WITH THE EAGLES'

In demonstrating one of the attributes of a true leader in its category, Guinness brand unveiled a campaign in November 2012 tagged “Fly with the Eagles”. The campaign is indicative of the brand’s loyalty, intense love and passion for the national team.

Let’s fly the Nigerian flag high! Let’s encourage our very own Super Eagles to go for gold. Wait for this… all Guinness drinkers stand a chance to cheer the Super Eagles to victory live in South Africa and 200

The campaign, which has run for ten weeks, had a range of packages like the national consumer promotion, the campaign theme song, Guinness Fan Parks and an exciting engagement platform that enhanced deeper participation of fans and consumers alike.

The sole aim of the campaign is to reignite the undying love and passion Super Eagles once enjoyed from Nigerians. Hence Guinness unveiled a series of exciting consumer-led activities to rally the support of millions of Nigerians for the team in the Orange African Cup of Nations (AFCON) so as to inspire the team to redeem our pride in Africa soccer and the world at large.

The draw which was in series of 70 altogether climaxed 31st January 2013 with a total of 200 lucky winners on an all expense paid trip to South Africa to witness and support the super Eagles at the AFCON.

Apart from the 200 lucky winners who flew with the Eagles, 560 people went home with cumtomised Guinness Authentic Super Eagles Jerseys and 224 people won the sum of 100,000.00 naira each.

At the launch of the campaign in November 2012, the Managing Director, Guinness Nigeria Plc, Mr. Seni Adetu expressed his delight on the brand’s association with the Super Eagles over the years and excited that Guinness is at the centre of galvanising support from millions of Nigerian fans.

Truly the Guinness Fly with the Eagles rekindled the love and passion Nigerians have always had for the apex team. The thrust of the campaign as disclosed by Adetu is to show that “the team is not just made up of the eleven players on the pitch but also includes the over 160 million people cheering the team on in the AFCON and other competitions.

The campaign has indeed made meaningful impact both on individuals and the national team as they have really enjoyed the support of Nigerians, which saw them sink the Elephants of Cote D’Ivoire, the tournament’s favourites to proceed to the Semi-finals that may likely see the Super Eagles getting to their first final since 2000.