Adidas open shops in Nigeria

Adidas, the global sports brand, has opened two stores in Nigeria through its Strategic Retail Partner, Mopheth Sport Nigeria Ltd, during the last quarter of 2012. The move demonstrates Adidas’ intention to strengthen the brand in the vibrant Western African country.

“Although we have always had a strong presence in Nigeria through the sponsorship of the Super Eagles, our product offering has been limited.  As part of our growth into Africa, we have identified a well-established retail partner who is responsible for the rollout of adidas mono-branded stores in Nigeria,” says Astrud Meintjes, Senior Business Development Manager,  Adidas South Africa.

The adidas brand entered the Nigerian market, when Mopheth opened the first Adidas store in Lagos’ Ikeja City Mall. This has been followed by the opening of a second store in the nation’s capital, Abuja. Both offer the latest in Adidas products including footwear, apparel and accessories for men, women and kids in the following categories: football, running, basketball, training and Originals.

“It is a great partnership with a well-known global brand like adidas, which will further strengthen our already strong business in Nigeria,” said AdekunleOyegade, Adidas retail partner.  “Adidas brings the Nigerian customer a wide variety of world class product for both the sports and style enthusiasts. This partnership also means we are able to communicate the brand concepts and styles that were previously not accessible to our customers,” he added.