ORAL B CELEBRATES WORLD ORAL HEALTH DAY WITH NIGERIAN CHILDREN

Brand Operation Integration Manager, P&G Nig.,

Titilola Adetunji; Celebrity Endorser, Dr Sid Esiri;

& Brand Communications Manager, P & G Nig., Ngozi Coker

As part of the activities to commemorate World Oral Health day (WOHD), Oral-B demonstrated her purpose of promoting Oral health in Nigeria, by celebrating WOHD with Nigerian primary school children at Chrisland Primary School, Ikeja.

The Brand Operations Integration Leader of P&G- Mrs. Mokutima Ajileye, during her address at the event stated “Oral-B is committed to providing oral health education to Nigerians not just today on WOHD but always. Oral health is at the core of our brand purpose and this can be seen in the superior protective quality of Oral-B and through the free services we provide with the Oral-B mobile dental clinic program. Ajileye continued saying that “At Procter and Gamble our aim is to touch and improve the lives of consumers with all our products. Oral-B furthers this goal by raising awareness about oral hygiene by giving education on the importance on good oral practices and disease prevention.

Also speaking at the event, celebrity artist and dentist, Dr Sid (Sidney Esiri) encouraged the children present to take their oral hygiene seriously; “You have to learn good oral hygiene habits early so that you can protect your teeth” stated the artist. Esiri continued saying that, “I commend Procter and Gamble for educating Nigerians about oral hygiene through their Oral-B brand”

The high point of the event was the presentation of dental items to the children by members of the Nigerian Dental Association, after which each child present received a dental check at the Oral B mobile dental clinic.