Coca-Cola Unveils Crazy for Good Campaign in Nigeria

Coca-Cola has kicked off its latest global campaign, the Crazy for Good Campaign, in Nigeria. The raison d'être of the campaign is geared towards inspiring and celebrating individuals who spread happiness by performing random acts of kindness in their daily lives.

The campaign is coming as a sequel to its widely acclaimed campaign ‘A Billion Reasons to Believe in Africa’, which focused on inspiring Africans to see the brighter side of Africa and take pride in the continent; the ‘Crazy for Good’ campaign goes a step further by seeking to turn that African pride into a movement of positive action - inspiring a new generation of kind-natured people who engage in random acts of kindness with optimism, expecting nothing in return. These people, who are considered crazy because they are kind to total strangers, form a movement of “A Billion Believers”.

According to Olufemi Ashipa, the Brand Manager Colas, Coca-Cola Nigeria Limited, the campaign is designed to inspire, encourage and celebrate acts of kindness, showing how kindness makes the world a happier place.

“As Africans, we have a culture of kindness, hospitality and communalism. But over time, we are losing these virtues hence this campaign is aimed at inspiring and encouraging Nigerians to revive the spirit of doing good to others showing extraordinary acts of kindness in our various communities.”

Stressing the need for an attitudinal change, Ashipa said: “Acts of kindness do not have to be expensive; it simply starts with a thought of putting a smile on another person’s face. When someone does something that is seen as kind to a total stranger and expect nothing in return, they are considered crazy. But, the truth is, that is exactly the kind of craze we need. If being kind is crazy, then we all need to be “Crazy for Good”.

To bring the campaign into public consciousness, Coca-Cola will set the pace and inspire participation, by engaging in various forms of community service like cleaning drains, giving out swings to about 50 disadvantaged Primary Schools in Lagos, as well as providing free bus rides.

The campaign will inspire and encourage individuals to determine what kind acts they can engage in so as to make the world a happier place to live in.