Fairy®, world’s No.1 dishwashing liquid, debuts in Nigeria
Procter &
Gamble, the leading consumer goods manufacturer behind some of Nigeria’s most
trusted brands, such as Ariel, has launched its Fairy® brand of dishwashing
liquid in Nigeria.
New Fairy® is
the world’s number one dishwashing liquid, and is known to be a powerful drop
that’s hard to stop. With superior grease-cutting power and best oily grease
removal, Fairy® is 100% effective on oily grease and lasts two times longer
than other best-selling brands, with a concentrated formula that delivers
long-lasting suds.
Popular
Nigerian actress, presenter and broadcaster, Iretyola Doyle is the brand
ambassador for the Fairy® brand in Nigeria. She expressed her excitement about
the partnership and said: “It is easy to connect with a brand that makes the
home its priority. We all need help to win in life. Now, I have Fairy® to help
me achieve squeaky clean dishes always, whether I am preparing our home meals
or catering a dinner party.”
Each bottle of Fairy®
represents over 50 years of science and innovation. The same top-quality
product that is trusted by consumers in the UK and beyond will be available
from leading retailers in Nigeria in the ‘Original’ and ‘Lemon’ variants as of
January 2015.
A drop of the
Fairy dishwashing liquid quickly dissolves and cleans tough oily grease easily,
leaving dishes squeaky clean.
“In a world
that often pulls people apart, there is one place that brings families together
again and again, and that is the kitchen. Even though milk may get spilled and
food may get burned, now we can trust Fairy® to be there, helping to get dishes
squeaky clean. As a single drop lasts two times longer than its
best-selling competitors, less is needed to get the job done. For me,
‘whoever chooses Fairy®, wins!’” added Iretyola.
You can follow
Iretyola Doyle on Facebook at https://www.facebook.com/iretiola.doyle and on Twitter at https://twitter.com/iretioladoyle. Also, for the latest news and in-depth
information about the Fairy brand, please visit http://www.pg.com/en_NG/brands/fairy.shtml.
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