Etisalat Easyflex Features Hollywood Actor in TVC

Talk of a network that helps people to reach others with ease, businesses to find new markets and everyone to fulfill their dreams; welcome to the world of Etisalat.

To uphold its standard of being a telecommunication company that is bold, daring and truly innovative, the telecommunications giant took advertising to a whole new level with its new Easyflex television commercial that features Nigerian-born Hollywood actor, Hakeem Kae-Kazim.

The one-minute commercial opens up with the actor, who has starred in various Hollywood blockbuster movies including ‘Pirates of the Caribbean III’, ‘X-men Origins: Wolverine’ and the Oscar nominated film ‘Hotel Rwanda’, describing the all new Etisalat Easyflex bundle in an engaging monologue complete with special sound effects and high quality imagery.

Easyflex from Etisalat is the all-in-one bundle plan that allows customers to call more, browse more and text more to any network without restrictions. The plan comes in four variants: Flex N1000, Flex N700, Flex N500 and Flex N300. The plan was developed and launched late last year based on an in-depth research of the needs, lifestyle and communication habits of the Etisalat customers. Now, the company has further boosted its image and taken creativity in the advertising landscape in the country a notch higher when it chose the famed actor of Nigerian descent to star in the commercial.

Speaking on the deployment of the Easyflex television commercial, Director, Brands and Communications, Etisalat Nigeria, Mr. Enitan Denloye said the idea behind bringing Hollywood on to the local scene was informed by the company’s drive to be ‘uniquely different’ in all ramifications whether in the products and services it offers or the way it communicates. “We consider ourselves as innovators in the telecommunications industry, a description that has reflected in many of our value-added propositions and world class communication materials since inception in 2008,” he said. The company’s image maker added: “Having Hakeem Kae-Kazim as the headliner for the Easyflex commercial just goes to show that we are a brand that is current, vibrant, challenges the norm, and in touch with our customers’ tastes and preferences which includes advertising.”

It will be recalled that the company in April 2012 launched its Brand Essence campaign, a campaign that brought to the fore the appreciable values of Etisalat as being more than a mobile network, but a way of life, with a full 4 minutes sound track and music video titled ‘0809ja for life’ and print creative.