MOSES DEDICATES NIGERIAN IDOL VICTORY TO PEPSI

L-R: Marketing Services Manager, Seven-Up Bottling 

Company Plc, Mr. Raphael Omoboni, Managing Director, 

OMG, Rotimi Pedro, Executive Director, Human Resources, 

Seven-Up Bottling Company Plc, Mr. Femi Mokikan, 

Nigerian Idol season three winner, Moses Obi-Adigwe 

and Key Accounts Manager, SBC, Mrs. Patricia Odia-Iletogun

 during Moses’ visit to SBC Headquarters, Lagos recently.

It was fun time as work was temporarily halted at the headquarters of Seven-Up Bottling Company (SBC) Plc, Lagos when Moses the winner of Nigerian Idol season three paid a courtesy visit to the management and staff of the company for sponsoring the platform that has given him a voice in the entertainment industry.

Speaking at the event, Executive Director, Human Resources, SBC, Mr. Femi Mokikan expressed the company’s delight in contributing to activities encouraging Nigerian youths to discover their innate abilities and aspire to become what they want to be. 

Mr. Mokikan used the occasion to stress Pepsi’s love for youth development in music and in football. “Just recently, our Pepsi Music Campus Challenge produced a winner from Delta State University and we are currently in the process of producing a music video for him. Pepsi, through the Pepsi Football Academy, has been discovering and nurturing young Nigerian talents in football for over 20 years, including giving them full scholarships to study and play in top high schools in the United Kingdom,” Mokikan said.

Pepsi the flagship brand is a brand that connects with the youths providing fun and excitement as they pursue their passion either in music or sports.  

Also speaking at the event, Mr. Rotimi Pedro, Managing Director, OMG, organizers of the Nigerian Idol showered praises on the management and staff of Pepsi for buying into the idea of Nigerian Idol from the first season to the just concluded season three. 

According to him, “Pepsi accepting the offer for sponsorship from Season one of Nigerian Idol, has really being of immense benefit to the realization to bring an international idea home adapting it to suit our environment. Pepsi has really helped us to nourish that idea, which has now become a big idea that is fast spreading across the shores of Africa.”

He noted that the youthfulness of Pepsi brand has made this possible: adding, “we are very delighted that Nigerian Idol is the second most watched reality TV show in Nigeria with great followership on facebook and twitter.”

Highly elated Moses Obi-Adigwe was full of praise for Pepsi for giving him a platform like Nigerian Idol to voice his dream to pursue his early childhood passion.  

In his words “I feel very honoured in this place and right from the gate when I saw myself on the flex banners all around the premises, the joy in me knew no bounds.  That is why I am really grateful to Pepsi for making me who I am today. I appreciate the fact that the entire company is rejoicing with me for emerging the winner of season three.”

The climax of the event was when Moses thrilled Pepsi staff with a live performance of some of the songs he did during the competition. He was later presented with an illuminated portrait of himself as a gift from Pepsi.