CNN International consolidates offering to airline passengers with LIVE in-flight TV carriage agreement

CNN will now be available, live, through eXTV, the global in-flight live television service serving passengers in EMEA, Asia and Latin America, having reached an agreement with Panasonic Avionics. The development marks a further step in the execution of CNN’s out-of-home distribution strategy, delivering real-time access to CNN International for international travellers around the world.

“News developments influence critical business decisions around the globe on a minute-by-minute basis. As the pre-eminent news and information source for frequent international travellers, CNN is a valuable partner in this space and we’re delighted to deliver the continuity that enables our audience to stay informed and follow the big global stories in real time”, commented Saadia Bahraoui, Commercial Director, Out of Home Distribution, CNN International.

“This agreement signals our on-going commitment to developing the CNN out-of-home business in new ways that benefit our core audience,” Bahraoui added.

CNN’s out-of-home footprint includes airports, hotels, cruise ships, healthcare providers, investment banks, shopping malls, universities, libraries and corporate companies.

CNN reaches more upscale consumers across Europe, the Middle East, Africa and Asia, on TV and online than any other international media brand, according to results from the first Media Survey of Global Affluents (GEMS, Ipsos 2012). CNN en Español is the number 1 international news network for executives in Latin America and CNN International is the most watched English speaking network in the region for executives (TGI Elite Latin America 2012)