PRCAN Presents MasterClass 9

Theme: Effective PR account Management

Category of participants: Intermediate Level

Course teaches fundamentals of PR account management, with a broad look at the key elements that make up the discipline. Its enables account managers gain an understanding of the world of a key elements of Public relations.

Course content

·         Roles and responsibilities of account managers

·         Global trend in PR Account management

·         Reports and presentations in PR account management

·         Managing Expectation- client perspective

·         Billing and accountability.

Participants would be able to:

·         Have insight into roles of Account Manager

·         Develop effective account management strategy.

·         Build confidence in order to get client’s attention

·         Have grips of what the clients requires

·         Understand how to build and sustain clients-agency relationship

The Faculty

·         Chineze Amanfo, PR Manager, Etisalat Nigeria

·         Simon Tumba, MD, SY&T communication Limited

·         Cajetan Otuekere MD, Prizeworth consulting Limited

·         Ken Egbas, Managing Partner, Trucontact

·         Muyiwa Akintunde, CEO/Lead consultant, Leap Communications

Experienced the professionals and industry leaders, within and outside PRCAN will handle each stream.

FEES:      PRCAN Agency- #30,000/ Participants

                  NIPR Members- #40,000/ Participants

                  Others          -     #50,000/ Participants

Date: Friday, August 30, 2013

Time: 8am – 4pm

Veune: Phili-Phili Sheraton Hotel, Lagos

UPCOMING

·         Introduction of Event Management

·         Fundamental of Public Relations writing

·         Public Relations and Public Affairs

·         Preparing the Agency Leadership

·         Managing the PR Agency

·         Large Account Management

ALREADY HELD

·         Effective Writing

·         Managing Online and Social Media

·         Planning and Managing strategic PR campaign

·         Crisis communication and Management

·         The Perfect Public Relations Brief

·         The Public Relations Basic

·         Understanding Media Relations

Participants and their employers hail the quality and dept of the first eight PRCAN master class workshop. You van access the papers for a free from the PRCAN secretariat or book for the next round of this excellent Masterclass by calling the Executive secretary, PRCAN on 08023626225