Malta Guinness Fuels Nigeria’s Talents
Leading non-alcoholic Malt drink from the
stable of Guinness Nigeria, Malta Guinness, in partnership with Rapid Blue
Format Limited has announced commencement of Nigeria’s Got Talent season2. The
show is an international format, produced at world class standard that enables
Nigerian youths to exhibit their creativity in a dramatic & entertaining
way.
Speaking on the development, Director, Marketing and
Innovation, Guinness Nigeria, Austin Ufomba said that Malta Guinness’ decision
to sponsor Nigeria’s Got Talent is because the show embodies the passion of the
brand; fueling Nigerian youths to
RISE with their immense talents at the world stage. Malta Guinness is known for
Energy, Goodness, & vitality. The sponsorship is therefore a strategic
partnership driven by shared values between Malta Guinness & the Nigeria’s
Got Talent show.
“Malta Guinness is very delighted to be part of unleashing
the talents in Nigerian youths; everyday young people in this country
demonstrate skill, courage, vibrancy & drive to lift themselves above personal
challenges. There is an emerging breed of Nigerian youths who are optimistic,
talented & determined to do well for themselves in various areas of life
including sports, arts, entertainment, science, social services, corporate
world, community leadership, etc. Malta Guinness is excited to be fueling this
emerging movement. Our sponsorship of Nigeria’s got talent demonstrates that we
believe in the potentials of Nigerian youths” Ufomba said.
Wole Adedeji, Brand Manager, Malta Guinness spoke in the same
vein: “We are committed to driving our brand passion; recognizing, celebrating
and fueling the incredible talent and energy in the Naija Spirit” Adedeji said
further, “We believe in the superiority of Nigerian talents and our brand is
extremely passionate about unleashing these talents at the global stage. This sponsorship
once again demonstrates the brand’s commitment to its target consumers; their
dreams, their potentials & their talents. Malta Guinness will continuously
seek to connect with this and other platforms where we can unleash the talents
& energy of our consumers. Malta Guinness’ sponsorship of the Nigeria’s Got
Talent show is more than just connecting with a specific demographic group. It
is about inspiring the Nigerian young person to unleash his talent at the world
stage.”
Mr. Rotimi Pedro, Group Managing Director of Rapid Blue
Format Limited Nigeria, franchise owners of the TV reality show said: “now in
its 2nd season in Nigeria, the show is already putting Nigerian
talents on the world map side-by-side with
other countries like the United States, Britain, France, India, etc. where the
franchise has also been running for years.
One of the fastest growing shows in the world, it combines world class
entertainment with amazing display of talents.
Everywhere Got Talent show is
aired, we’re always reminded of our boundless capabilities as humans”
The season 2 of the Nigeria’s Got Talent reality show will
run from November 2013 to February 2014, with the auditions starting from October,
2013.
Several talented Nigerians with unique talents are expected
to troop to audition centers located across the country, to audition for a
chance to be the next Nigerian celebrated performers. Nigeria and South Africa
are the only African countries with the ‘Got Talent’ franchise in Africa.
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