Royco Unveils New Television Commercial
To further connect with consumers and get more people to avail themselves of
its unique value propositions, Royco seasoning – from Unilever Nigeria PLC –
has unveiled a new and exciting television commercial tagged ‘Great Taste of
Home.’
Speaking at
the media launch which took place at the Nicon Luxury Hotel, Abuja, Managing
Director, Unilever Nigeria PLC, Thabo Mabe, said that the new campaign
commercial captures the essence of the new Royco by bringing its ‘Great Taste
of Home’ theme fully to life and delivering on a promise of taste that is ‘Now
Meatier than Ever’ for all Nigerian dishes.
‘At Unilever,
we are proud to say that one of the pillars of our vision is to continue to
improve the lives of our consumers’, said Mabe. ‘We are confident that with the
introduction of the New Royco Chicken in addition to the existing variants of
Beef and Goat flavours, our teeming consumers will be delighted with the
exciting array of flavours from Royco that now come in new and attractive
packs.’
‘Consumers
can now choose their preferred flavour from the three Royco variants of Beef,
Chicken and Goat which are now more meatier with the best aroma ever,’
Mabe added.
Brand
Building Director, Unilever Nigeria PLC, David Okeme, explained that: ‘With
Royco, everyone can prepare and enjoy great tasting food with irresistible
aromaevery day.’
Okeme stated
that one of the unique selling propositions of the Royco seasoning range,
besides its affordability, is its re-formulation which guarantees a meatier
than ever flavour, thus helping the Nigerian woman prepare a variety of
mouth-watering dishes for her family every day. Hence, the campaign theme,
‘Great Taste of Home.’
Explaining
further, Category Manager, Savoury, Bolanle Kehinde-Lawal said, “The new Royco
gives a more meaty taste and adds the best aroma to everyday Nigerian meals,
while also being very affordable to the average Nigerian.
“Royco
Chicken, the latest introduction to the existing Royco family is specially
formulated to deliver ‘Irresistible Chicken Taste’ and great aroma to dishes.
One cannot go wrong with cooking with the new Royco. Just go out and get your
pack and your family will love you even more for it,” Kehinde - Lawal
concluded.
Royco now
comes in three cube formats of beef, chicken and goat, while the powdered
format is specially formulated for stew and soup to give consumers more
exciting flavours.
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