Etisalat Emphasizes Sustainability at CSR Masterclass

Etisalat has emphasized the importance of sustainability and integration of Corporate Responsibility practices in business practices by all organizations. This was made at the recent Corporate Social Responsibility (CSR) Masterclass organised by the Etisalat CSR Centre of the Lagos Business School, Pan-African University.

According to the Director, Brands and Communications, Etisalat, Enitan Denloye, “At Etisalat, Corporate Social Responsibility means creating value through sustainable products and services, minimizing its environmental impact and striking a balance between contributing to the well-being of the society and meeting the expectations of our stakeholders”.

He explained that Etisalat’s external CSR strategy is a two-pronged integrated approach, which he described as top-down and bottom-up. “This approach empowers various socio-economic levels, and ensures development and sustainability,” he said. “At the top, business leaders, policy and decision makers are trained on the significance of CSR best practices to enable them become genuine influencers and positively impact on those at the lower socio-economic levels.”

Citing the creation of the Etisalat CSR Centre at the Lagos Business School as a major component of the company’s top-down approach, he said: “Many organizations tend to neglect the top-down approach to CSR practice. However, there’s a lot of research and knowledge on CSR to be harnessed, which is why we are partnering with the Lagos Business School to research more into CSR, hold seminars, courses, and international conferences and ensure that CSR modules are integrated into the MBA curriculum. The Etisalat CSR Centre focuses on the creation, dissemination and application of CSR knowledge.”

Denloye affirmed that that the telco is determined to maintain sustainable growth through its projects in the areas of Education, Health and the Environment, and continually engage all stakeholders in meaningful dialogue; with a view to making sustained economic, environmental and social impact on Nigeria.