PR: The Breath of Marketing Communications
Breathing is very important to life, basically, for two reasons: it provides oxygen for the body and its various organs to survive and it helps to get rid of waste product and toxins from the body.
Man can do without food and water for weeks but not without oxygen because it is essential for the survival of the brain, nerves, glands and internal organs.
In the same vein, Public Relations (PR) as an element of the marketing communications industry is a life-giving tool to both clients and consumer relations activities.
PR, as the breath of marketing communications, is a profession that deals with strategic thinking which amounts to tactical implementation of thoughts. PR is a business where the practitioner sells the intangible.
Lack of PR in the marketing communications of a client’s activities is as good as compiling crisis for the future which could cost client a fortune in time of crises management.
Because PR is an intangible commodity, the challenge of coining a self-explanatory definition has become more tasking than ever. The greatest marketers are not the ones that sell the tangible, but, the ones that sell the intangible. Reason being that, only super convincing proposals can earn a client’s approval.
PR deals with strategic ideas that blossom on implementation. Although, a winning idea might not be the best idea from the strategy session but it simple could just be the one that would struck your client in the heart. However, clients and brands require more PR tactics than any other marketing communications tools.
The thrust of PR profession is that an average practitioner must be at least five miles ahead of his client as regards strategic thinking. If you are not ahead of your client in strategy, then, there is no use for him to hire you as a PR expert.
In a nutshell, every PR practitioner must be innovative and rejuvenate in strategy as he breathes life into the brand with his ideas. According to the Chairman/Chief Executive Officer, C&F Porter Novelli, Nn’emeka Maduegbuna, “an expert who does not retrain constantly will, over time, become a novice even in his core profession.”
Hence, for us as practitioners to remain relevant and keep the profession as a life tool in marketing communications, we must constantly evolve winning ideas to always be ahead of our clients. This, I think, will keep us unique and relevant in the business.
Man can do without food and water for weeks but not without oxygen because it is essential for the survival of the brain, nerves, glands and internal organs.
In the same vein, Public Relations (PR) as an element of the marketing communications industry is a life-giving tool to both clients and consumer relations activities.
PR, as the breath of marketing communications, is a profession that deals with strategic thinking which amounts to tactical implementation of thoughts. PR is a business where the practitioner sells the intangible.
Lack of PR in the marketing communications of a client’s activities is as good as compiling crisis for the future which could cost client a fortune in time of crises management.
Because PR is an intangible commodity, the challenge of coining a self-explanatory definition has become more tasking than ever. The greatest marketers are not the ones that sell the tangible, but, the ones that sell the intangible. Reason being that, only super convincing proposals can earn a client’s approval.
PR deals with strategic ideas that blossom on implementation. Although, a winning idea might not be the best idea from the strategy session but it simple could just be the one that would struck your client in the heart. However, clients and brands require more PR tactics than any other marketing communications tools.
The thrust of PR profession is that an average practitioner must be at least five miles ahead of his client as regards strategic thinking. If you are not ahead of your client in strategy, then, there is no use for him to hire you as a PR expert.
In a nutshell, every PR practitioner must be innovative and rejuvenate in strategy as he breathes life into the brand with his ideas. According to the Chairman/Chief Executive Officer, C&F Porter Novelli, Nn’emeka Maduegbuna, “an expert who does not retrain constantly will, over time, become a novice even in his core profession.”
Hence, for us as practitioners to remain relevant and keep the profession as a life tool in marketing communications, we must constantly evolve winning ideas to always be ahead of our clients. This, I think, will keep us unique and relevant in the business.
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