Baileys Collections make African International Fashion Week fabulous

Udjoh Ufuoma, Baileys Brand Manager (left) and Larry Kay Ojomo,
Chief Executive Officer, LK Mon Ami (right) at the African International
 Fashion Week 2014 Sponsored by Baileys yesterday in Lagos.

Lagos, Nigeria, 07 December 2014: It was a night of glamour at the grand finale of African International Fashion Week 2014 when No.1 Irish Cream Liqueur, Baileys excited guests with fabulous outfits designed by the award winning Mon Ami at the Oriental Hotel in Lagos.

 

Speaking at the event, Udjoh Ufuoma, Baileys Brand Manage

r said that Baileys is proud to be associated with African International Fashion Week 2014 in its bid to encourage talents display and creativity. 

 

In her words: “We are excited with our partnership with the African International Fashion Week, playing host to global fashion and genuine creativity. Baileys is a brand that appeals specifically and uniquely to women and what we are doing is celebrating creativity and timeless appeal in a fresh and contemporary way”. 

 

On the Baileys special collection, Udjoh said the collections are representation of the Baileys colours which makes every lady fabulous. High point of the night was the runway display of the special collection of the Baileys inspired outfits designed by award winning Mon Ami, a foremost fashion designer in Nigerian who has participated in many shows and clothed many celebrities in our society.

 

Commenting on the Baileys Collection, Larry Kay Ojomo, Chief Executive Officer, LK Mon Ami expressed his delight at designing the Baileys collection for the African International Fashion Week. “At LK Mon Ami, we are dedicated to designing classic and fabulous outfits that every lady can fit into which makes them beautiful. Our designs resonate with the premium nature of brand Baileys that inspires and makes women look fabulous”, he said. 

 

The event also featured renowned designers like Totally Ethnic from Cote d'ivoire, Salum Signature from Ghana, Gozel Green, Mani Lopush from Nigeria, Ade Bakare, Carducci from South Africa, JP Kingdom, Needle Point, Omak, Trish O Couture, Modella B and many more as well as upcoming designers in the fashion industry. 

 

Producer of the festival, Joan Okorodudu expressed her pleasure at Baileys involvement with AIFW, saying “We are glad to have the backing of world’s no. 1 Irish cream liqueur, Baileys, promoting and supporting women on our platforms of fashion, beauty and creativity’.

 

The African International Fashion Week (AIFW) is an initiative which is focused and committed to building and promoting Africa’s design talents through platforms which are meant to showcase the creativity of talented designers. It also offers a retail opportunity to designers.