Adidas Marks One Year in Nigeria; Set To Launch Two New Stores
Over a year ago, adidas, the global sports brand, through a
Strategic Retail Partnership with Mopheth Sport Nigeria Ltd, opened its first
two stores in Nigeria. The exciting first year saw the two stores run a plethora
of campaigns that not only presented the public with authentic adidas product
but also offered great competitions such as a consumer opportunity to win
tickets to watch a Chelsea game in the UK.
“We have had unprecedented response to our brand from the
Nigerian consumer. For this reason, together with our partner Mopheth Sport
Ltd, we are looking at an aggressive expansion plan in the next year that will
include new stores as far north as Kano” says Astrud Meintjes, the Senior
Business Development Manager at adidas South Africa.
There are currently two adidas stores in Nigeria, one at the
Ikeja City Mall and the other at the Abuja Grand Towers (Shoprite) Mall in
Abuja. In December two additional stores will be opened in Lekki Phase 1 and in
Kano’s Ado Bayero Mall.
“Our celebration not only marks a great year of the adidas brand
in Nigeria but the expansion of our footprint through two new stores in Kano
and Lekki,” says Mr Adekunle Oyegade, adidas’s retail partner. “Like the
existing stores, our new stores will offer the latest in adidas products
including footwear, apparel and accessories for men, women and kids in all
sports categories, including: football, running, basketball, training and
Originals” he continued.The official proceedings will take place at the Ikeja
City Mall, where adidas will offer special guests along with consumers, an
exciting day of festivities and promotions on most adidas product.
0 comments: